| Abstract: | 台灣地區鞋靴輸銷全球金額在2008 年約達三十億新台幣，而台灣鞋靴最大產銷之國家以
美國、日本、墨西哥為主(台灣區製鞋工業同業公會)。目前全球運動鞋的重點發展方向在強調
舒適性與強調功能性(氣墊、避震、扭力系統等)與造形設計，特別在鞋底部分，各大品牌運動
鞋廠商也都不遺餘力的投入研發創新的工作。故鞋底的設計開發與生產製造即扮演著相當重要
的角色。
禎振旺實業股份有限公司主要從事運動鞋鞋底模具開發與製造，曾經做過NIKE、PUMA、
MIZUNO…等知名品牌運動鞋鞋底開發製造。禎振旺實業股份有限公司為追求更好的競爭優
勢，急需學術界提供一套能更快速且準確地了解顧客需求的資訊方法，藉以改善公司製程、提
高顧客再訂購的意願等。而品牌公司對於產品的需求具有一種高度模糊的語意及不確定性。因
此，本計畫將導入模糊品質機能展開法(Fuzzy Quality Function Deployment, Fuzzy QFD)將顧客
需求的模糊聲音(Fuzzy Voice)轉化成為具體的產品工程技術(Voice of Engineering, VOE)，進而
掌握顧客需求的關鍵資訊。如此一來，不僅能讓工程設計師可以更容易且迅速地洞察出其關鍵
要素與需求重點，以達到有效結合企業製造、開發、技術、採購等方面。本計畫期許禎振旺實
業股份有限公司能透過此次的產學合作，來達到降低成本、減少資源浪費、滿足顧客需求、提
升競爭力及企業永續經營之目的。
In 2008, Taiwan shoes market to the world that total sales is about three billion New Taiwan dollar, and
the important market of Taiwan shoes is America, Japan, and Mexico (Taiwan Footwear Manufacturers
Association, 2009). The development of global sport shoes focus on comfort, function (air cushion,
shockproof, torpque system), and plastic design, especially the sole (of the shoe). So the famous sport shoes
of manufacturers put into research and development on the sole, this shows the design and manufacture of
the sole plays a major role.
The Chen-Cheng-Wang Corporation deals with developing and manufacturing to the sole mold of sport
shoes. It has developed and manufactured the sole of famous sport shoes, such as NIKE, PUMA, MIZUNO
and so forth. The Chen-Cheng-Wang Corporation pursues the better competitive advantage, so it needs
academe provides an information method for understanding customer requirements fast and accurately. The
information method could improve manufacturing process and increase consumer repurchasing rate. The
brand companies usually fill the fuzzy meaning and uncertainty with product requirement, so this plan will
use Fuzzy Quality Function Deployment (Fuzzy QFD). Fuzzy QFD could help the Fuzzy Voice of customer
requirements change to the concrete Voice of Engineering (VOE), so that The Chen-Cheng-Wang
Corporation could control the critical information of customer requirements. This method help not only
engineering designers understand the critical factor and demand, but also the company integrates effective
enterprise manufacture, development, technique, purchase and so forth. This plan hope The
Chen-Cheng-Wang Corporation could cut cost, reduce information worse, satisfy customer requirements,
increase competitiveness, and pursue sustainable operation by this Industry-Academia collaboration. |
