Service Quality, Customer Satisfaction andLoyalty in Swimming Pool - A Case Study inShalu District in Great Taichung City

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題名:	Service Quality, Customer Satisfaction andLoyalty in Swimming Pool - A Case Study inShalu District in Great Taichung City
作者:	Yang, Ya Chin
貢獻者:	經營管理學系碩士在職專班
關鍵詞:	swimming pool;service quality;customer satisfaction;loyalty
日期:	2015
上傳時間:	2015-11-19 01:17:34 (UTC+0)
出版者:	亞洲大學
摘要:	The Study aims to explore the relationship between service quality,customer satisfaction and loyalty. The selected population was the customers of the swimming pool in Shalu District, Great Taichung City.Sampling was conducted through random selection. 218 questionnaireswere received out of 270.The results were shown as follows. 1.There is a significant difference between service quality, customersatisfaction and loyalty provided by the company among the swimmingpool-users in terms of their background factors. 2.There is a significant difference between service quality, customer satisfaction and loyalty provided by the company among the swimmingpool-users in terms of some of their background factors. 3.There is a positive correlation between service quality, customersatisfaction and loyalty.
顯示於類別:	[經營管理學系 ] 博碩士論文

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