| Abstract: | Experience the way and carry on lying fallow in orientation of going on tour in recent years of Taiwan, lie fallow in farms and face and develop towards experiencing recreation farm one after another at home. So, decline gradually in the originally simple sightseeing orchard that picks the fruit, the new attitude enriches the natural environmental resources, can offer and pick the fruit, experience, sightseeing orchard that lies fallow to rise. After the concept of experiencing marketing incorporates the item to manage of sightseeing orchard, the item to manage is picked the fruit to turn singly to pluralism, have changed the type of operation of the sightseeing orchard.
Furthermore, by employing Analytic Hierarchy Process, it also rates the importance of the key factors to the successful integration of marketing experience into instructional design. The results show that key factors are, in order of their importance, sensory dimensions, emotional dimensions, thinking dimensions, relational dimensions, and action dimensions.
About “sensory dimensions,” this study suggests, while experiencing the activity in the sightseeing orchard , the stimulus to the sense organ that can make use of environmental atmospheres and strategies to irritate the customer more. About “emotional dimensions,” this study shows that the customer participates in the sightseeing orchard activity in person, can initiate customer's inherent positive mood. “thinking dimensions,” this study suggests, after the activity goes on, sightseeing orchard can arrange to guide, cause the feedback activity reviewed. “action dimensions,” this study suggests, sightseeing orchard can offer the practical operation agitated in discussion, mental work, can stimulate the will that customers set an example by personally taking part. The “relational dimensions,” this study suggests, sightseeing orchard change the unitarity that the customer goes to the sightseeing orchard only for picking the fruit concept, and transmit agricultural production, life, ecological cognition. |
