| Abstract: | There are many wedding consultants companies raised these years in Taiwan. Even photographers and restaurants and flower shops get together to win more and more in this market. And young people want to have special wedding, and save more time. They try to find out assisting of wedding consultant companies to help them. Due to this reason, wedding consultants industry becomes more and more important. As a result, customized, personalized, dedicated become requesting for young people.
This study investigated the current Wedding Consultants Industry t, induction of different management patterns, analyzing the internal and external business environment, clarifying the status of competitive advantage, and based on prospective new-couples’ lifestyle characteristics, provide customized wedding type goods services. To wedding consultants develop the business model, provide wedding consultant reference related industries, motivation of this study that is based on this concept, through SWOT analysis, target market analysis and marketing strategy 4P analysis, and based on prospective of new-couples’ lifestyle characteristics, provide customized wedding types of goods and services, in order to prepare a wedding consultant business model, providing wedding consultant reference related industries.
To be specific, the research aims to achieve the following research objectives: This research discloses that new people’s lifestyle as three types: aggressive activities; money-talks and regular keeping tradition. The aggressive activities type is suitable for holding-together-to-the future case, including wedding invitation, wedding cake, and love marathon wedding, cafeteria- outdoor, and honey-moon, etc. The people of this type want to have high-mountain marathon wedding and outdoor wedding meal. For money-talks people, is good at holy arranging for the future, including wedding ceremony in Okinawa church, wedding meal in restaurant, and gift of holy-bless wedding veil, etc. The people of this type are found of wedding in holy church and wedding meal in restaurant. For regular keeping tradition people, like happiness-romantic-in–live, including wedding in beach in Okinawa, wedding meal in beach and luxury honey moon in Okinawa, romantic veil, and gift of wedding video. The people of this type are suitable for wedding in romantic-clean beach, and wedding meal in beach. |
