3D printing of relevant research were most of the emphasis on the technical aspects of discussion but few studies for 3D printing products of the market to be analyzed. 3D printing will be the future of development, and steady growth of the global cosmetics industry. So, we used new technology products Mink as an example to explore the factors of Innovative Products Consumers Use in this study.
This study is based on innovative technology products 3D makeup printing machine for the study of the product Mink, and sorted out study points for each scholar, and in accordance with the nature of nature use as a basis for mature theory that proposed and research framework in this study, then collect the current sustained use of cosmetics female questionnaire through convenience sampling method and empirical analysis.
According to empirical findings, consumer innate innovativeness will affect consumers adoption intention. Innovative product attributes comparative advantages and the nature of the trial will impact fees by adoption intention, and innovative product’s compatibility and complexity that does not affect the willingness of consumers to buy.
