ASIA unversity:Item 310904400/91864
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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/91864


    Title: Research on the camping experiential marketing, experience the quality and satisfaction〜for example Zeng Wen Youth Activity Center
    Authors: Kuduvia‧Lavausu
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: Camping Site;Experiential marketing;Quality of experience;Tourists Satisfaction
    Date: 2015
    Issue Date: 2015-10-07
    Publisher: 亞洲大學
    Abstract: In this study, Zeng Wen Youth Center experience camping in the marketing aspect of the interaction terms of quality and experience and satisfaction of tourists. By analysis of the survey questionnaires issued a total 500. Recovered 383 valid questionnaires. Recovery rate of 76.6%. Through descriptive statistics, factor analysis, reliability and validity analysis, regression analysis, Pearson product moment correlation analysis, a total of five methods. To explain the architecture and the establishment of Evaluation Studies. The results are as follows:
    1、Experiential marketing has significant positive impact on the quality of experience
    2、Experience has a significant positive impact on the quality of tourist satisfaction camping
    3、Experiential marketing has significant positive impact on tourist satisfaction camping
    For the purposes of participation in camping tourist area，Management quality camping area camping services allow visitors to experience different feelings. For the provision of camping services are concerned，Camping facilities planning and activities should be integrated into the local landscape.However, Outdoor recreational activities and diverse experience of convenience features and professional attitude of the staff will be able to enhance the industry's influence customer satisfaction. For the purposes of quality of experience, If we can grasp consumer behavior will be able to improve customer satisfaction levels.
    Appears in Collections:[Department of Leisure and Recreation Management] Theses & dissertations

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