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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/91856


    Title: The University Organizational identity Scale Construction
    Authors: Zeng, Sih-Yu
    Contributors: 休閒與遊憩管理學系
    Keywords: Organizational identity;Organizational identification;Profession identification;Scale construction
    Date: 2015
    Issue Date: 2015-10-02 08:32:06 (UTC+0)
    Publisher: 亞洲大學
    Abstract: The main purpose of this study is to develop a quantitative table of root analysis by literature review, web information, interviews, the department found that divided into category of images, administrative efficiency, teacher resources, counseling, equipment resources, features, students form courses eight structures layer.and develop mention items, then, using focus groups method by acknowledgment for the questions of content and semantic questions of whether clarity or not. Questionnaire issued mainly for a higher education system in five majors area.carried out after recovery questionnaire analysis exploratory factor of analysis questions of image, administrative efficiency, teachers resources and students will return to the anticipate composition of the face.but the department cetified courses, equipment, features, counseling, these four facets would run together, to show identification of validity relatively weak. but in order to broaden the characteristic value to four oriented curriculum, equipment, features, questions of counseling will still go to anticipate dimension,scale, the department of identity and professional identity is significant and high relevant, showing the scale in line with the predictive validity.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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