Research on User Satisfaction with the Official Website of the Taipei Deaflympics

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/9093

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/9093

Title:	Research on User Satisfaction with the Official Website of the Taipei Deaflympics
Authors:	Huang-Sen Lin
Contributors:	Department of Business Administration
Keywords:	Deaflympic Games, sports websites, user satisfaction
Date:	2010
Issue Date:	2010-04-21 08:56:17 (UTC+0)
Publisher:	Asia University
Abstract:	This study aims to understand the distributive situation of background variables of Taiwanese who use the official website of the Taipei Deaflympic Games, find out the differences because of diverse background variables which influence the user satisfaction with the official website, and explore the influence of user satisfaction in Taiwan on the overall user satisfaction with the website. This study employed the Internet questionnaire survey for analysis, and the results are as follows. First, the Taiwanese users of the official website of the Deaflympic Games are mostly students, ranging from 19 to 25, with income under 15000. They like basketball and are interested in the Olympics Game. Their motivations to surf the official website of the Deaflympic Games are attributed to one’s own interests. Second, an obvious difference in the user satisfaction exists due to diverse background variables, such as age, level of education, average income of every month, frequency of surfing the sports websites, degree of preference for the Olympics Games. Third, the aspect of user satisfaction has a 22.2% explanation degree to the overall user satisfaction with the website, and the satisfaction of “interface design and technical construction” has the most influential power. Based on the results, this study suggests to strengthen “the interaction with users” and “the movement information transmission” when the Taiwan area establishes a large scale competition official website in the future. Moreover, attracts people from different ages and the populace views the competition news. Also, enhancing the website with more Olympic Games related history and educational content, which could maximize the dissemination effect of the sport events.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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