ASIA unversity:Item 310904400/80978
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    题名: The Relationship of Servitization and Organization Performance - The Moderator of Diversification
    作者: Wang, Chia-Wen
    贡献者: 經營管理學系碩士在職專班
    关键词: Servitization
    Diversification
    Organization performance
    Moderator
    日期: 2014-07-21
    上传时间: 2014-09-17 01:39:03 (UTC+0)
    出版者: Asia University
    摘要: In response to rapidly changing markets, many companies strive to make the fullest possible use of their limited resources to implement a product diversification strategy. And a reform to servitize manufacturing is becoming imperative. However, thus far domestic discourse on the servitization of manufacturing has largely focused on the nature of the servitization of manufacturing, trends in the servitzation of manufacturing, and case studies in the servitization of manufacturing. Studies exploring servitization of manufacturing and performance are rare indeed. Therefore this study will employ the abovementioned variables related to the servitization of manufacturing, variables related to business performance, and the interfering variables of diversification strategy, to explore whether or not diversification helps servitization of manufacturing to deliver better performance. The 128 member companies of the Taiwan Electrical and Electronic Manufacturers' Association are the research subjects in this study, which explores the relationship between the servitization of manufacturing and business performance and the inferring variables of diversification. The empirical results show a positive relationship between the servitization of manufacturing and business performance and interaction between the servitization of manufacturing and diversification, with a positive impact on business performance. Finally this study offers conclusions and suggestions for further studies and the practice of management.
    显示于类别:[經營管理學系 ] 博碩士論文

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