ASIA unversity:Item 310904400/80951
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21683005      Online Users : 685
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/80951


    Title: 綠色營銷對蒙古消費者態度以及購買意圖影響之研究
    Authors: Chuluunbadrakh, Narantulga
    Contributors: 經營管理學系
    Keywords: Mongolia
    Green marketing
    Green products
    Marketing Mix elements
    Consumer attitude
    vConsumer purchase intention
    Date: 2014-05-13
    Issue Date: 2014-09-12 06:48:33 (UTC+0)
    Publisher: Asia University
    Abstract: Over the past decade, air pollution in Mongolia has been a growing issue and now capital Ulaanbaatar city has the second highest level of air pollution in the world. This is not only a Mongolian problem; it has become global concern. Most of the countries, around the globe have already tended to decrease air pollution and environmental issues. The aim of this study is exploring the influence of the four traditional marketing mix elements on attitude and purchasing intentions of Mongolian consumers of green products.
    This study used quantitative method with primary data collected from consumers in Mongolia and structured questionnaire to understand consumer purchasing intention towards green products in that country. Total 204 questionnaires were computed and analyzed through factor analysis, reliability analysis, correlation analysis and regression.
    The results of this study show that, in Mongolian market most of the respondents are more willing to purchase green food product than other types of green products. Furthermore, this study provides a better understanding of the factors influencing consumer purchase intention in Mongolia. The results of this study will help the business to consumer (B2C) process of Mongolia and will provide a better understanding of consumer purchase intention, and therefore, encouraging the manufacturer to produce more green products.
    Keywords: Mongolia, Green marketing, Green products, Marketing Mix elements, Consumer attitude, Consumer purchase intention
    Appears in Collections:[Department of Business Administration] Theses & dissertations

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML235View/Open


    View Licence

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback