Impact of Media types on Tourist’s Selection of Travel Attractions – A Case Study of Da-Hu Township, Miao-Li County

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Title:	Impact of Media types on Tourist’s Selection of Travel Attractions – A Case Study of Da-Hu Township, Miao-Li County
Authors:	Chen, Chia-Yu
Contributors:	國際企業學系碩士在職專班
Keywords:	media types destination image selection of travel attractions satisfaction of traveling
Date:	2014-06-25
Issue Date:	2014-09-11 07:42:19 (UTC+0)
Publisher:	Asia University
Abstract:	This study mainly makes research into the correlation among media types, destination image, motivation of selecting travel attractions, and satisfaction of traveling. Using the tourists who had traveled to Da-Hu Township of Miao-Li County to be the samples of this study. This case study sent out 250 copies of questionnaire and collected 205 copies of valid questionnaires and tries to investigate the correlation by using descriptive statistics, factors analysis, ANOVA analysis and stepwise regression analysis. The main results of this study are: 1.There’s a significant difference on the cognition of printed media and the internet media on the destination image. However, there’s no obvious difference on the cognition of TV media. 2.There’s a significant positive impact on the travel information refers to the entertainments and climates of the destination image. However, there’s no obvious impact on the travel information refers to the beauty of surroundings. 3.There’s a significant correlation between the travel information and the satisfaction of traveling. 4.There’s a significant correlation between the cognition of media types, destination images, selection of travel attractions and the satisfaction of traveling refers to the educational background and marital relations of personal attributes. Nevertheless, there’s no obvious impact on the cognition of media types, destination image, selection of travel attractions and the satisfaction of traveling refers to the gender factors and incomes of tourists.
Appears in Collections:	[Department of International Business] Theses & dissertations

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