The Relationships AmongEnvironmental Atmosphere, Interpretation Service Quality, and Brand Loyalty in Tourism Factory

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題名:	The Relationships AmongEnvironmental Atmosphere, Interpretation Service Quality, and Brand Loyalty in Tourism Factory
作者:	Yang, Hsiu-Wen
貢獻者:	休閒與遊憩管理學系碩士在職專班
關鍵詞:	Tourism Factory Environmental atmosphere Interpretation Service Quality
日期:	2014-06-27
上傳時間:	2014-09-02 08:04:59 (UTC+0)
出版者:	Asua University
摘要:	With the coming of experiencing era, tourists not only focus on material demands, but also pursuit internal emotion and the process of experiencing. They are willing to spend more money getting a pleased shopping experience. This study is based on the theoretical basis of S-O-R code verifying whether the environmental atmosphere in the tourism factories and the stimulus of the quality of guide service will improve tourists' experience and the value of emotion, furthermore to affect the tourist brand loyalty. We mainly focus on subjects who visit tourism factories and use convenience sampling method to investigate them. We have 359 valid questionnaires. The result of this study has shown, Tourism Factory can affect tourist brand loyalty through the value of experiencing and positive emotion in providing environmental atmosphere and improving of the quality of guide service.
顯示於類別:	[休閒與遊憩管理學系] 博碩士論文

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