A Study of the Relationship among the Consumer Motivation of Expense,Satisfaction and Loyalty –A Case Study of the Kidsburgh

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Title:	A Study of the Relationship among the Consumer Motivation of Expense,Satisfaction and Loyalty –A Case Study of the Kidsburgh
Authors:	Chen, Mei-ju
Contributors:	休閒與遊憩管理學系碩士在職專班
Keywords:	Consumer Motivation Satisfaction Loyalty Kidsburgh
Date:	2014-06-16
Issue Date:	2014-09-02 07:41:54 (UTC+0)
Publisher:	Asia University
Abstract:	Low birth rate is a crisis, but also full of infinite niche. In the M expense tendency, the parent-child entertainment leisure industry which learns through playing is being on the rise. Therefore, it is necessary in response to market needs, enhance parent-child consumer satisfaction, in order to create industrial competitiveness. The purpose of this research is to explore and discuss the motivations, satisfaction and loyalty of parents in Kidsburgh. The subject of this research is the parents in Kidsburgh. The questionnaires got 257 valid responses. Data are analyzed via Descriptive Statistics, Factor Analysis, Cronbach's alpha, Pearson Correlation Analysis, T-test and One-way of ANOVA. The analysis results indicate:1 Parental background variables affect consumer motivation part, satisfaction and loyalty. 2 Parents consumer motivation has positive influence on satisfaction. 3 Parents consumer motivation has positive influence on loyalty . 4. Parent satisfaction has positive influence on loyalty .
Appears in Collections:	[Department of Leisure and Recreation Management] Theses & dissertations

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