ASIA unversity:Item 310904400/80644
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    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/80644


    題名: http://handle.ncl.edu.tw/11296/ndltd/62060334960882376899
    作者: http://handle.ncl.edu.tw/11296/ndltd/62060334960882376899
    貢獻者: http://handle.ncl.edu.tw/11296/ndltd/62060334960882376899
    關鍵詞: Revisiting Intention
    Tourists’ Experiential Value
    Tourism Attraction
    日期: 2014-05-22
    上傳時間: 2014-09-02 03:39:07 (UTC+0)
    出版者: Asia Unversity
    摘要: The purpose of research investigates the present situation among Railway Tourism Attraction, Tourists’ Experiential Value and Revisiting Intention, and through questionnaire survey to understanding the tourists’ feeling. Using convenient sampling in the research, sent out 400 questionnaires altogether, acquired 393 effective questionnaires, response rate was 98.25%. All these data was analyzed by statistical methods such as Item Analysis, Factor Analysis, Reliability Analysis, Descriptive Analysis, t-test, One-way ANOVA and Regression Analysis etc. The result of study was found：
    1. The main tousists were evenly distributed between men and women, aged between 21~30, unmarried, university/college, occupation were services, personal monthly income between NT＄20,001~30,000, and the first visit.
    2. Tourists, in Jiji Railway, were all above medium level to presentation of the three aspects Tourism Attraction, Tourists’ Experiential Value, and Revisiting Intention.
    3. In the variables of age, personal monthly income, travel times, the tourists showed the significant difference in Tourism Attraction.
    4. In the variables of age, education, travel times, the tourists showed the significant difference in Tourists’ Experiential Value.
    5. In the variables of travel times, the tourists showed the significant difference in Revisiting Intention.
    6. There are significant difference among these three aspects Tourism Attraction, Tourists’ Experiential Value, and Revisiting Intention, there are also obvious affection among them. Especially, Tourists’ Experiential Value is media-variance of Tourism Attraction, which affected Revisiting Intention.
    Finally, according to the results of this study, proposing some related future references and recommendations about the practical application, management and future research aspect of Jiji Railway.
    顯示於類別:[休閒與遊憩管理學系] 博碩士論文

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