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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/80622


    Title: Comparison of Kano Analysis and Asymmetrical Impact Analysis—Spectator Sport an Example
    Authors: Dung, Yun
    Contributors: 休閒與遊憩管理學系
    Keywords: secondary data
    sports experience
    experience dimensions
    Kano
    asymmetric shock
    Date: 2014-07-30
    Issue Date: 2014-08-29 06:24:55 (UTC+0)
    Publisher: Asia University
    Abstract: In this study, quantitative secondary data method for viewing sports experience to do the analysis. A total of eight questionnaire experience dimensions(Sensory experience, self-esteem experience entertainment experience, external learning experience, intrinsic learning experience, operations experience, social experience, experience of self-association). Each dimension has 3-5 items and the scale has a total of 31 items. Each question item was asked in both positive and negative ways. And use modified Kano analyses and asymmetric shock do different categories (all, gender, class, level of involvement) statistics and classification. The results of the analysis made out on the table and then go over the pros and cons as well as the degree of similarity analysis comparing the two methods. After analyzing it, found that the degree of similarity between the questions of 40% to 73%, the degree of similarity between the dimensions of 44% to 69%. A variety of different categories have different similarity, but not all categories have a high degree of similarity.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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