In this thesis, the target of tourism development is to build Mongolia become a big international tourist country and strengthen the international tourism brand image, deepening the moved experience of inbound tourists, therefore to understand the inbound tourists’image of Mongolia and perceived value is important.
467 effectve samples were obtained. This study investiged the relationship between destination image, perceived value and well-being by using SPSS and the Linear Structure Relation Model (Lisrel) to implement descriptive statistic analysis, reliability analysis, factor analysis of varience and correlation analysis to establish an efficiency model. The results reveal that: 1. Destination image positively and directly influence perceived value and well-being. 2. Perceived valur positively and directly influence well-being. Some advices for tourism industry: 1. Scenic area can use ecological carrying capacity to maintain the ecological environment. 2. Strengthening the language ability and defining clearly of marketing tools and attractions indicators. 3. Promoting the depth or theme tourism in Mongolia, creating added value of tourism to enhance well-being of ibound tourist.
