How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration-Likelihood Perspective.

ASIA unversity > 管理學院 > 經營管理學系 > 會議論文 > Item 310904400/78741

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/78741

Title:	How Consumer Forms the Intention of Reading Online Product Reviews: An Elaboration-Likelihood Perspective.
Authors:	莊淑惠;Chuang, Shu-Hui;莊淑惠;Chuang, Shu-Hui
Contributors:	經營管理學系
Date:	2009.12
Issue Date:	2013-12-26 10:34:15 (UTC+0)
Relation:	第15屆資訊管理暨實務研討會
Appears in Collections:	[經營管理學系 ] 會議論文

Files in This Item:

There are no files associated with this item.