ASIA unversity:Item 310904400/7019
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    题名: A Study of Perceived Value and Visit demand in Cultural Heritage- A Case of Dalongdong Baoan Temple
    作者: Chang, Shueh-I
    贡献者: Department of International Business
    关键词: Perceived Value;Visit Demand;Cultural Heritage
    日期: 2008
    上传时间: 2009-12-31 05:57:37 (UTC+0)
    出版者: Asia University
    摘要: The issue relevant between culture and natural heritage protection is noticed by countries among international, since The United Nations Educational, Scientific and Culture Organization established. The key of cultural heritage preservation is to deeply enhance the public cognition and to develop the correct public behavior regarding the cultural heritage preservation and the livelihood.
    In this research, we targeted on Taiwanese Dalongdoug Baoan temple, the culture heritage medal from The United Nations Educational, Scientific and Cultural Organization. This study also applied travel cost method to estimate the On-Site Poisson tourism demand function, and investigated the relationships between perceived value clusters and visit demand. And then, this investigation is measured the consumer surplus (CS) by perceived value clusters from the Dalongdong Baoan Temple.
    There are five research conclusions in this investigation. First of all, the factors of perceived value by Dalongdong Baoan Temple?s visitors caused from Mind Adscription?Express Service?Literary Art Enlightenment?Heritage Maintenance and Region Development. Second, ?Multi-Purpose Perceived? is the major group of market segmentation. Third, the different cluster and type of visitors are not the influence on Culture Heritage of perceived value?relationship quality and behavior intention. Fourth, if the ?Service Perceived? visitors? perceived value is higher, the frequency of visits will be increasing. Last but not the least, the consumer surplus (CS) value of ?Literary Art and Emotion? visitors is higher than other perceived value visitant.
    显示于类别:[國際企業學系] 博碩士論文

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