We study the role of brand value for business performances, firm valuation and stock prices in the publicly traded firms of Interbrand’s Top Taiwanese Brand during 2003-2011. We find that: 1. firms with high business performances have positive effect on brand value except the rate of sale growth and the turnover of working capital; 2. the effect of brand value in firm value and stock price is not immediately visible; 3. the sample firms need enhance their customer satisfactory and loyalty.
