本文结合潼南县东升茶山休闲农业园的规划实践，探讨当前中国(大陆)乡村旅游规划的目标导向问题。本文认为，“建设社会主义新农村的有效途径之一” 是当前中国(大陆)乡村旅游规划的导向目标,也是中国(大陆)乡村旅游在特殊历史背景下的特殊使命。其规划开发的目标具有“二元”性质。但我们在更加关注宏观目标（建设社会主义新农村）的同时，在规划的理念、方法论、处理好相关各种资源条件关系的同时，要首先处理好“二元目标”二者之间的关系，充分尊重乡村旅游开发的原理、规律与原则。也即是说，要理智地认识到“二元目标”的因果联系，方能支撑起宏观目标的实现。The purpose of this study is to discuss the orientation problem of rural tourism planning in Mainland China based on the case of leisure farm planning of Dongsheng tea moutain in Tongnan county, Chongqing. It is the aims of rural tourism plan and the mission of rural tourism development under the specific situation in china mainland that the effective way of new village construction is rural tourism developing. The aims of rural tourism planning have two directions. While paying attention to macro aim of new village construction and the relationship between mission and method of tourism planning, dealing well the relevant resources conditions, we must firstly settle down with the relationship of dual objectives of rural tourism planning, abiding by the laws of rural tourism planning. Fully understanding the causal relationship of dual objectives can create a foundation of realization of macro objective of rural tourism development.
