由日本旅遊平面廣告分析來台旅遊新趨勢

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Title:	由日本旅遊平面廣告分析來台旅遊新趨勢
Authors:	曾慈慧;曾宇良
Contributors:	國立新竹教育大學區域人文社會學系;日本國立九州大學生物資源環境科學府
Keywords:	內容分析;來台;平面廣告;日本觀光客
Date:	2006-05-01
Issue Date:	2009-12-15 01:21:53 (UTC+0)
Publisher:	亞洲大學休閒與遊憩管理學系
Abstract:	本文以內容分析法分析30份日本名古屋與福岡的台灣旅遊平面廣告，結果發現同樣行程中福岡的團費比名古屋便宜，但名古屋的平面廣告行銷、編輯排版與訊息內容比福岡來的完整、吸引人。在台北遊部分，目前所推出的行程已漸漸多元化且朝向主題性，然而中南部行程仍舊跟20年前的台灣觀光停留景點一模一樣。日本人來台觀光客數量為佔我國第一，由此分析本研究針對未來來台旅遊發展提出六點建議。This study was using content analysis to examine 30 tourism graphic advertising of Taiwan traveling in Nagoya and Fufuoka. The research result was found the expense of similar tour from Fufuoka was cheaper than Nagoya, however the marketing, graphic design and information of Nagoya were better than Fufuoka. The traveling tour in Taipei was gradually become multiple and thematic, nevertheless the traveling tour in central and southern Taiwan was almost the same as 20 years ago. The amount of Japanese tourists was the most in Taiwan; we suggested six points for future traveling development in Taiwan.
Relation:	2006年海峽兩岸休閒產業發展學術研討會 05-01~02
Appears in Collections:	[Department of Leisure and Recreation Management] Proceedings

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