近年來國內生態旅遊活動日漸受到國人重視，七股潟湖周邊地區以鹽山、膠筏業、小吃業及餐廳等產業為主軸的生態旅遊模式，漸次吸引遊客的喜愛，進而衍生當地相關產業的經濟活動，形成生態旅遊的產業鏈。本研究透過觀光乘數的計算，分析七股地區生態旅遊所產生的經濟衝擊效果。分析結果顯示，七股潟湖地區生態旅遊的遊客支出，所產生的影響包括遊客消費(直接影響)約為新台幣4億1仟8佰萬元；間接影響約為7億2千萬，且經乘數運算而獲得觀光乘數為2.2，亦即遊客每一元的消費，大約對當地產生2.2元的所得。本研究結果除可填補臺灣學界在觀光乘數之經驗研究的空白之外，亦可做為地方政府推動觀光發展時的知識基礎。
In recent years, the domestic eco-tourism activities day after day received people’s attention. The Ci-gu area, which is a lagoon area, rubber raft industry, the snack industry, restaurant industry and other eco-tourism activities have gradually attracted more tourists. These kinds of economic activity encourage the development of local tourism industries, and bring quite contribution to local economy.
This research penetrates a multiplier model, analyzes the economic effects which the eco-tourism of Ci-gu area produces.The analysis result showed that, the economic impact of the eco-tourism, contain two parts: the direct effect and indirectly influence. The direct influence on the eco-tourism industry is that total output is 418 million NT dollar; The indirect effect is 722 million NT dollar. Tourism multiplier is 2.2, that means each tourist consumes one dollar, probably has 2.2 time of benefits to the local economy. These findings not only provide an empirical study of tourism multiplier, but also can be the knowledge foundation of tourism development for policy decision-makers.
