屏東地區四重溪溫泉整體規劃與行銷策略研究

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Title:	屏東地區四重溪溫泉整體規劃與行銷策略研究
Authors:	馮祥勇;歐婉玉
Contributors:	國立屏東商業技術學院休閒事業經營系;國立屏東商業技術學院行銷與流通管理研究所
Keywords:	溫泉區規劃;溫泉產業;行銷策略
Date:	2006-05-01
Issue Date:	2009-12-15 01:21:50 (UTC+0)
Publisher:	亞洲大學休閒與遊憩管理學系
Abstract:	本研究應用區域規劃模式，運用分析層級法訪問26位學者專家探討自然觀光資源、人文觀光資源、整體遊憩體驗及經濟活動適宜性在地熱（溫泉）資源利用的情況。發現自然資源、溫泉資源、整體遊憩體驗是主要規劃考量因子；而經濟活動適宜性、人文觀光資源是較不重要的考量因子。本研究並進一步與四重溪溫泉之飯店、民宿業者訪談，研擬加入鄰近的自然資源與遊憩體驗的活動方案，探討四重溪溫泉的整體行銷與推廣策略。This study will focus on geothermal capacity of southern Taiwan and evalue procedure of Geothermal Park setting up. It used area planning model and Analytic Hierarchy Process (AHP) method to collect 26 speclist opinions about setting up. We discussed nature resource, culture resource, hot-spring resource, recreation feeling and the benefits of economic activity. It discovered nature resource, hot-spring resource and recreation feeling of tourist were importance factors. We would present the results to local business and residents to promote new marketing strategy.
Relation:	2006年海峽兩岸休閒產業發展學術研討會 05-01~02
Appears in Collections:	[Department of Leisure and Recreation Management] Proceedings

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