本研究探討地方居民的地方認同及社區參與是否能影響居民態度以及文化創意產業之推動，進而瞭解文化創意產業之推動是否受居民態度所影響。本研究選定苗栗縣苑裡鎮山腳社區，採用以戶為單位之普查方式進行問卷調查，共發出548份問卷，回收有效問卷464份，有效回收率為84.7%；分析結果顯示，地方認同構面經由因素分析可歸納為「地方資訊」、「地方環境」及「地方生活」等因素；社區參與構面經由因素分析可歸納為「社區互動」、「參與支持」及「參與動機」等因素；在地居民之地方認同與社區參與對其態度具有顯著影響，並透過多元迴歸分析發現，當地居民之地方認同、社區參與及態度對文化創意產業之推動具有顯著影響。The research investigates whether the attitude of local people influence the promotion of the intention industry development or not. This study took the kiln industry of Jin Liang Shing as the research location, and make use the way of general survey. Approach of sampling used unit of a door by survey, and extend questionnaires of 548. Make use of 464 effective questionnaires. Shown by the analysis, it can be seen locals’ acceptance is correlated with community involvement and attitude. Finally, this research uses pluralism to measure the relationship between locals’ acceptance, community involvement and attitude and cultural creative industry. The most effective and representative value of culture development is the value of behavior to the promotion of cultural creative industry.
