民宿評鑑指標之研究

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題名:	民宿評鑑指標之研究
作者:	顏建賢;張君如;簡玲玲
貢獻者:	朝陽科技大學休閒事業管理系
關鍵詞:	民宿;評鑑指標;分析層級程序法(AHP)
日期:	2006-05-01
上傳時間:	2009-12-15 01:21:40 (UTC+0)
出版者:	亞洲大學休閒與遊憩管理學系
摘要:	由於觀光事業成為政府經濟政策發展的主軸之一，而客觀評鑑資訊則是旅遊環境的基礎條件，因國內尚未針對民宿提出分級的指標，因此，本研究主要目的為建構民宿評鑑的指標及探討評鑑指標相對重要性並對民宿評鑑可行方式提出建議。透過審視民宿之意涵，並瞭解其與旅館間的差異，再藉由回顧休閒產業相關研究中所提各項評鑑項目，經歸納提出三個層級的民宿評鑑的指標，分別由「基礎設施」、「服務品質」、「資源特色」、「社區聯結」等項分別加以探討，並列出52項評鑑指標。本研究以問卷調查具民宿、旅館與休閒農業領域專長的專家學者、政府民宿業務的主管人員以及民宿經營者等三群人員對民宿評鑑指標的看法，再透過分析層級程序法(AHP)計算出各指標的權重，獲致結論如下：一、在第一層的各因素中以民宿之「基礎設施」與「服務品質」最受重視；在第二層的因素中，「建築特色」、服務人員的「親切有禮貌」與「友善氣氛」、「當地景觀優美」等因素屬相對重要。二、民宿所擁有的「資源特色」及其與「社區的聯結」關係在評鑑指標相對權重中所佔比重雖不高，但適度顯現民宿不同於旅館的部分，是屬於民宿的特有精神，仍值得重視。 Tourism has become one of the main purposes of the national developments in the future. To strengthen and improve our tourism environment, we have to establish an objective evaluating information. Due to the lacking of the ranking indicator of home stay facility, this study aims to setting up evaluation indicator of home stay, investigating relative importance of evaluation indicator and suggesting ways available to evaluate home stay facility. With surveying inner meanings of home stay facility, realizing the difference between home stay and hotel , and further reviewing every evaluation item in the leisure-industry-relating study, the induction indicates three levels of indicator of appraising home stay facility discussed by basic facility, serving quality, feature of resource , and community linkage as well as 52 evaluation indicator. Research data was collected from questionnaires which aim at experts in home stay facility, hotel as well as leisure agriculture field, officers who are in charge of home stay affairs in the government, and the runner of home stay. This paper uses the method of Analytic Hierarchy Process (AHP) to calculate and statistic the ratio of every indicator. The main conclusions are as follows: 1. The basic facility and serving quality of home stay facility weigh more in the first level indicator. Architectural feature, friendly atmosphere and the good manners of the servants, and beautiful landscape are relative important in the second level indicator. 2. Although the features of the resource and community linkages of home stay facility weigh relatively less in evaluation indicator, they reveal the unique essence of home stay which is worth respecting.
關聯:	2006年海峽兩岸休閒產業發展學術研討會 05-01~02
顯示於類別:	[休閒與遊憩管理學系] 會議論文

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