| Abstract: | 台灣中小企業創造所謂台灣經濟奇蹟，近年來對台灣的經濟發展近年來一直扮演著舉足輕重的角色；不僅作為大型企業的衛星支援體系，也是平衡城鄉差距、健全產業完整供應結構的功臣。隨著台灣加入世界貿易組織（WTO）後，中小企業必須提昇自我的
體質，強化行銷通路，掌握產品研發的方向與人才的培育，充分了解處境及優勢才能突破現況持續保持競爭力及成長。本研究希望經由實地深度訪談法，瞭解曾獲得磐石獎表揚之5 家廠商在面臨各方面外在環境變化下，所遇到的問題及所採之各項因應策略。
研究結果顯示，中小企業面對環境可區分為外部環境及內部環境等二大部分。其中外部環境部份可分為政經環境變化、產業的變化，其問題點有法令限制、成本增加、召工困難、產業形態變化、政府及學校未重視產業。因應對策有國際關稅協商，外移、降低需
求標準，改變產業，改善產業環境，轉業；而內部環境部份則分為企業經營者與人員、企業的成長，其問題點有經營層之能力與辛勞、缺乏研發人員、品牌、分散市場。因應對策有老闆接班、職務分攤、培育合適人才、加強行銷、配合市場，開發客戶。
Small and Medium Enterprises (SMEs) which had created Taiwan’s economical miracle continued to play an important role in the upcoming economic development of the country. They not only narrowed the gap between suburban and rural areas but also provided the necessary satellite industry structure to support large corporations. Due to Taiwan’s joining World Trade Organization (WTO), SMEs had to upgrade nfrastructures, strengthened marketing channels, identified correct research and development directions, cultivated employees’ talents, and adequately understood their situations and advantages to maintain their competitiveness to achieve continual growth. By conducting literature review and
in-depth interviews of five enterprises located in Taichung Industrial Park that received National Award for SMEs, the authors identified the problems these companies faced and the strategies they applied to solve these problems. The environments SMEs faced could be categorized as external and internal ones and the problems they encountered and the strategies they applied were as follows: External environment: External environment included both political-economical and industry changes. The problems SMEs encountered were legislative restrictions, cost increases, recruiting difficulties, competition changes, and government and education ignorance of industry practices. The strategies SMEs applied included negotiation of trade tariff, offshore migration, and industry structure change and improvement; Internal environment: Internal environment included the growths of administrators, staffs, and enterprise owners of the enterprises. The problems SMEs encountered were the competence of administrative level, the shortage in R&D human resources, the lack of brands, and the dispersion of the market. The strategies they applied included segregation of duties, cultivation of excellent employees, strengthen of marketing, and exploitation of new customers. |
