| Abstract: | Some Internet marketing theories and methods like E-mail marketing and Push Technology have been suspected after the crash of electronic commerce. The topics of Internet marketing about how to be aware of the real demand of customers, and how to attract customers to the services or goods of an enterprise are becoming a critical issue in Internet marketing. Therefore, we propose an Internet Mobile
Marketing Agent System (IMMAS) in this thesis to promote some shortcomings such as monolithic interactions between the system and the users, and to reduce lots of useless information of Internet marketing. Some software agent’s features like intelligence, mobility, and cooperation would be particularly useful in implementing
an Internet marketing system. One of the goals of IMMAS is to build an active connection between enterprise and its customers. Additionally, it helps to promote customer’s desire to products and the loyalty to enterprise by employing interactive dialog between IMMAS and the users. In this thesis, we propose a system architecture for IMMAS, and design three types of agents including a Base Station
Agent, an Agent Naming Server, and a Mobile Agent. We also design six system common services for the agents to achieve the IMMAS goals. Furthermore, we propose an Interactive Script mechanism as the base of human-machine interaction mechanism. This mechanism will conduct agent’s behavior and activity. In IMMAS, we can achieve the goal of diverse human-machine interactions and inter-agent interactions by designing Interactive Scripts. One mobile agent is able to exhibit
various human interactions that are different from traditional web or e-mail facilities. For example, an agent could execute multimedia programs or dialogize with human users. Furthermore, agents in IMMAS can access distributed resources rapidly with the following system common services. In IMMAS, mobile agents could feedback user information, and adaptablily and dynamically access to distributed resources by integrating enterprise databases during promoting period. With the IMMAS, we could establish an Internet marketing system with the features of rapid response, higher interactive ability, and dynamic and adaptable accessibility. |
