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    题名: Internal Marketing and Organizational Effectiveness: The Examples of Taoyuan County, Hsin-zhu County, Hsin-zhu City and Miaoli County’s Fire Department
    作者: Chen, Tzuu-Hwa Jiang Shien-Liang
    贡献者: Business and Information 經營管理學系
    关键词: Internal marketing;Organizational Effectiveness;Fire Department’s employees;Standardized regression analysis
    日期: 2013
    上传时间: 2013-07-26 06:38:05 (UTC+0)
    出版者: Business and Information
    摘要: Internal marketing is an emerging research issue in the recent year, its key points lie in inter-organizational totally members as the target using the marketing ideas and skills to satisfy with the members’ requirements in order to cultivate the members’ ideology and action of customer’s orientation to promote the working spirit and attain the organizational objectives. The study expects that it applies the empirical study
    methods to verify if the organization can be treated the organization’s members as Internal customer to respect and treat them well, promote the working spirit, and they are devoted to upgrade the organizational performance aggressively and naturally. So far, the most domestic studies of internal marketing stress on the private owned service industries (i.e. banks, hospital, schools) and the volunteer society of non-profit organization. It is rarely to discuss the study of government sector. Therefore, the study attempts to apply internal marketing theory in the employees of Taoyuan
    County, Hsin-zhu County, Hsin-zhu City and Miaoli County’s Fire Department to obtain 222 copies of effective sheets to discuss the effect of the organizational effectiveness on the Department’s management action of internal marketing.
    關聯: Business and Information 2013 (Bali, July 7-9)
    显示于类别:[經營管理學系 ] 期刊論文

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