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    题名: Discuss the Price and the Function of Alternative Factors under the Moderator variable of the Product knowledge
    作者: Ming-Chung Yu
    贡献者: Department of Business Administration
    关键词: price perception;price sensitivity;products knowledge;Low price notebook
    日期: 2009
    上传时间: 2009-11-17 11:18:39 (UTC+0)
    出版者: Asia University
    摘要: A Since the ASUS present the Eee PC to the market, the related products listed on the swarm following to the market, and the low price notebook prevail over the whole world in this era of recession, certainty has good results in this era.
    Therefore, this study in the light of low price notebook for consumers to try to achieve the following research purposes:
    First, explore the consumer's "product price" of great importance to the degree of netbook from netbook consumer.
    Second, explore the consumer's "product features" of great importance to the degree of netbook from netbook consumer.
    Third, explore the different "price perception" and "price sensitive" cases, consumers face the product, the "product price" and "product features" the importance attached to whether consumers will be the "product knowledge" of the interference.
    Fourth, provide suggestions to manufacturers for set prices and product function, and to improve netbook computer products in the market's acceptance.
    In the 236 valid questionnaires were carried out two-way ANOVA , the price perception will be independent variable, product knowledge for the interference of variables, functions will be dependent variables; the price sensitivity will be independent variable, product knowledge for the interference of variables, functions will be dependent variables, and the the results showed: The level of consumer price perception in the options between price and features, there has been interference by product knowledge. The level of consumer price sensitivity in the options between price and features, there has been interference by product knowledge.
    显示于类别:[經營管理學系 ] 博碩士論文

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