Physical Channel and Virtual Channel Power Model Comparison

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题名:	Physical Channel and Virtual Channel Power Model Comparison
作者:	Chen Chi-Yuan
贡献者:	Department of Business Administration
关键词:	physical channel;virtual channel;channel power;structural equation model;e-commerce;e-supply chain;satisfaction
日期:	2009
上传时间:	2009-11-17 11:18:37 (UTC+0)
出版者:	Asia University
摘要:	In today's society, often have the channel predominant the marketing. Application of science and technology network in the commercial prosperity of increasing competition in the business has changed the structure of the end of the 20th century, from which the electronic commerce (E-commerce) is produced, providing an alternative channel model for selling products. With the development of the E-commerce, enterprises have to face a new business model, and supply chain management (SCM) is the optimal solution to implement and integrate E-commerce and competitive advantage of outsourcing. However, in retailer channel industry, among the upstream and downstream there generally exists unequal channel power, there is no confidence and power imbalances, and the conflicts among channel members impact on the cooperation and growth between both the manufacturers and channel retailers, which also trouble all practitioners in channel industry. This study aimed at the channel power source and the channel power itself in the channel power of Taiwan?s physical channel and virtual channel clothing industry to explore the causal relationship of the degree of satisfaction of the channel members. This study discovered that both the channel power sources and the channel power have positive direct impact on the degree of satisfaction, because the competition is fierce in the channel retailer market of Taiwan?s clothing industry. Therefore the channel distributors and the channel retailers can take and maintain mutually beneficial cooperative model, hoping by such a power model so that the both sides are able to reap greater benefits.
显示于类别:	[經營管理學系 ] 博碩士論文

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