The Effect Factors of House-Purchasing Decision

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/3783

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3783

Title:	The Effect Factors of House-Purchasing Decision
Authors:	YI-CHUN LAI
Contributors:	Department of Business Administration
Keywords:	product knowledge, fords into, brand cognition
Date:	2009
Issue Date:	2009-11-17 11:18:34 (UTC+0)
Publisher:	Asia University
Abstract:	ABSTRACT In past real estate market correlation research, had many relational veins to discuss one after another by the scholar, discovered each kind of factor influence buys the room decision-making pattern. Regarding the product knowledge, fords into as well as the brand cognition is the real estate purchase decision-making important attribute, but three between whether has the specific influence relations, may construct buys the room purchase decision-making pattern? In addition, because of the real estate characteristic, the purchase the risk which as well as own feels regarding this building feeling truly also can affect the policy-making result. The above five factors had many research real diagnosis in the past, this article study the sign locking in the real estate, attempts to cut into on the purchase angle, relations discussion purchase decision-making factor mutual influence. Key words: The product knowledge, fords into, the brand cognition
Appears in Collections:	[Department of Business Administration] Theses & dissertations

Files in This Item:

File	Size	Format
	0Kb	Unknown	378	View/Open