ASIA unversity:Item 310904400/3766
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 94286/110023 (86%)
造访人次 : 21675981      在线人数 : 336
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/3766


    题名: A research of LOHAS and sustainable development for Entrepreneur?A Case Study on Mt. Baguashan Cycleway
    作者: Ming-Hsien, Lin
    贡献者: Department of Business Administration
    关键词: LOHAS;Experiences;Corporate Image;Customer Loyalty
    日期: 2009
    上传时间: 2009-11-17 11:18:30 (UTC+0)
    出版者: Asia University
    摘要: The main purpose of this research is to investigate promoting LOHAS and sustainable development for enterprise. Data analyzed in this research is based on bicycle riders who ride Merida?s bicycle on Mt. Baguashan cycleway with questionnaire of ?Promoting LOHAS and sustainable development for Enterprise.? Data was analyzed by descriptive statistic, one-way ANOVA, Student?s t test, Pearson?s Correlation, Scheff? method, and uses SPSS for Windows 12.0 to analyze data. The result of statistic analysis shows: Male riders is more than female; age range from 31to 40 is most; most riders? education level is university degree; most riders? occupation is industry; most riders are married. Finally, wage range from 20-40 thousand dollars is most.
    As to differential analysis of each factor shows:
    1. Riders with different sex are significant difference in emotional experience, riding experience, Merida?s enterprise image, customer loyalty, LOHAS practice, LOHAS claim.
    2. Riders with different age are significant difference in emotional experience, riding experience, customer loyalty, LOHAS practice, LOHAS claim.
    3. Riders with different occupation are significant difference in sensorial experience.
    4. Riders with different marital status are significant difference in emotional experience, riding experience, Merida?s enterprise image, customer loyalty, LOHAS practice, LOHAS claim.
    As to correlation analysis of each factor shows:
    1. Riders with different demography variable are not different exactly in LOHAS pratice, but are significantly different in other variables.
    2.Customer?s experience , enterprise image, customer loyalty and LOHAS trait are interrelated.
    3.To strengthen the customer to experience the active plan ,can promote enterprise image, customer loyalty and LOHAS trait.
    4.Promation of the customer experience and the enterprise image, can establish customers? loyalty, and strengthen the interaction of both sides in the future.
    显示于类别:[經營管理學系 ] 博碩士論文

    文件中的档案:

    档案 大小格式浏览次数
    0KbUnknown479检视/开启


    在ASIAIR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈