| Abstract: | The main purpose of this research is to investigate promoting LOHAS and sustainable development for enterprise. Data analyzed in this research is based on bicycle riders who ride Merida?s bicycle on Mt. Baguashan cycleway with questionnaire of ?Promoting LOHAS and sustainable development for Enterprise.? Data was analyzed by descriptive statistic, one-way ANOVA, Student?s t test, Pearson?s Correlation, Scheff? method, and uses SPSS for Windows 12.0 to analyze data. The result of statistic analysis shows: Male riders is more than female; age range from 31to 40 is most; most riders? education level is university degree; most riders? occupation is industry; most riders are married. Finally, wage range from 20-40 thousand dollars is most.
As to differential analysis of each factor shows:
1. Riders with different sex are significant difference in emotional experience, riding experience, Merida?s enterprise image, customer loyalty, LOHAS practice, LOHAS claim.
2. Riders with different age are significant difference in emotional experience, riding experience, customer loyalty, LOHAS practice, LOHAS claim.
3. Riders with different occupation are significant difference in sensorial experience.
4. Riders with different marital status are significant difference in emotional experience, riding experience, Merida?s enterprise image, customer loyalty, LOHAS practice, LOHAS claim.
As to correlation analysis of each factor shows:
1. Riders with different demography variable are not different exactly in LOHAS pratice, but are significantly different in other variables.
2.Customer?s experience , enterprise image, customer loyalty and LOHAS trait are interrelated.
3.To strengthen the customer to experience the active plan ,can promote enterprise image, customer loyalty and LOHAS trait.
4.Promation of the customer experience and the enterprise image, can establish customers? loyalty, and strengthen the interaction of both sides in the future. |
