| Abstract: | Finance behavior from psychological investors to carry out the decision-making process to explore, that investment management is not entirely of, in the process of investment, may be psychological bias on the judge or decision-making biases. And different types of investors, conditions because of their different personal, clinical decision-making when faced Consideriation different factors, Resulting in different investment decisions. Since the 80's, on the field of behavioral finance research a great deal of attention, input caused by many scholars because the criteria do not have a fully predict or measure of human behavior, for the financial market into a number of variables.
This study attempted to drawn from the experience of daily life, observation of investors will affect the life style, to explain the investment behavior of non-rational decision-making, traditional financial theory and the assumption that investors are rational, investors not to consider the psychological factors(Lead to acts of irrational decision-making)questioned, and achieving the following objectives: First, empirical research by investors made the primary investment decision-making information. Second, identify the personal qualities of investors in their investment decision-making the impact assessment process. Third, investigate the investor's investment decision-making process to assess the impact on investment behavior.
The results found that, risk attitude of decision-making process of investment analysis, commercial message of risk and risk preferences tend to accept the tendency of positive correlation, risk aversion and the tendency to negative correlation. Familiar with the degree of commodity risk and risk preferences tend to accept the tendency of positive correlation. The confidence of investors against the risk of preference was positively related to the tendency. Intent of the risk preferences of investors and risk tend to accept the tendency of positive correlation. |
