It?s very competitive in franchise system in Taiwan. Therefore, the primary subject for the franchisor is to keep a good relationship with franchisees. The franchisor should develop a long-term partnership with franchisees under a well interaction. The franchise system, which combines big business expertise and knowledge with small business entrepreneurism, has become a significant and growing portion of the global economy. In contrast to the widespread practice of franchising, there has been little empirical research in franchise relationship, particularly from the perspective of franchisees. This study explored when the franchisor headquarter have unless the franchise chain store?s ownership, use the ownership of psychology point-psychology ownership, extend franchisers to franchisor headquarters? brand- brand-based psychology ownership, with franchisee?s human capital, to explained whether can affect franchise unit-store job satisfaction. Empirical analysis use SPSS15.0 software to certification, inspect relations between each research construction surface whether do have statistically significant. The research hypothesis are summarized as follows? H1?In franchising system, franchisee?s human capital and franchising systems brand-based psychology ownership are significantly correlated. H2?In franchising system, franchisee?s brand-based psychology ownership and franchise unit-store job satisfaction are significantly correlated. H3?In franchising system, franchisee?s human capital through the franchising systems brand-based psychology ownership to franchise unit-store job satisfaction is significantly correlated.
