Relationship Between Customer Relation Management and Customer Loyalty- Example of Water Filter Industry

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题名:	Relationship Between Customer Relation Management and Customer Loyalty- Example of Water Filter Industry
作者:	Lin Tzu-Liang
贡献者:	Department of Business Administration
关键词:	customer satisfaction;brand loyalty;Water Filter Industry
日期:	2008
上传时间:	2009-11-17 11:18:07 (UTC+0)
出版者:	Asia University
摘要:	Taiwan has entered into the electronic technology time in the 21st century, from early traditional industry to present's tech industry, because the science and technology leads the industry launching developed, the government is the develop economy, relative transformation's at the same time causes each kind of environmental pollution also to increase along with it, each kind of pollution affects us by the water pollution to live seriously. In order to increase the tap water feeling in the mouth comfortable degree and the security, the water clarifier has become many populace's new choices, causes the water purification equipment industry like mushroom growth to begin, also causes each kind of water clarifier product, for example: The counter seepage water clarifier, water purification plants and so on activated carbon water clarifier, zeolite softener, distilled water manufacture machine promote one after another. How does the operator get rid and in advance each competitor, except strengthens, the effective low product cost fast in the new product research and development, and even is lower than outside the high tube cost and the promotion high quality, how in accordance to the environmental variation, properly using the resources and the assignment and the suitable adjustment management plan , creates the enterprise lasting competitive advantage, just like becomes the domestic water purification equipment industry manufacturer most important topic. The questionnaire issues 400 copies totally, valid return with 380 copies; valid return rate is 95.0%. Accroding to the rsaerch that relates the management in the customer to live the service quality aspect, the water purification equipment industry the customer relates manages and serves the quality to present is being related, is also when the customer relates the management does is good, it to serves the quality to have the promotion. When and the water purification equipment industry the entrepreneur lets the customer feel the good customer relates the management activity, also meets the forward influence customer to use the water purification equipment's degree of satisfaction and the customer loyalty. In service quality aspect, when lets the water purification equipment industry the customer has the forward feeling and to its satisfaction, also will promote to the water purification equipment industry the customer degree of satisfaction and the customer loyalty. In addition, if the customer has the forward customer degree of satisfaction to the water purification equipment industry, also will promote it to this water purification equipment industry the customer loyalty.
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