The Purchasing Factors of Consumers? Choice in Convenience Store ?The Case Study of Convenience Store in Taichung City

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题名:	The Purchasing Factors of Consumers? Choice in Convenience Store ?The Case Study of Convenience Store in Taichung City
作者:	li jia ren
贡献者:	Department of Business Administration
关键词:	Convenience Store;Purchasing Factors
日期:	2007
上传时间:	2009-11-17 11:17:54 (UTC+0)
出版者:	Asia University
摘要:	In such a competitive business environment, how to maintain uniqueness in every industry is critical. Convenient store has been considered a very mature and steady industry so far. In fact, there is no any industries will make profit forever. Only consistent innovation can make progress in business and operate it permanently. Our research objects are the top four franchised convenience stores in Taichung. This study?s designed questionnaire is to get primary materials and obtained 720 copies. Finally, getting the following research findings through the analysis: In our study, according to literature review, the research was designed for theoretically store image dimensions, furthermore, six constructs are extracted. They are individually service attribute-oriented, customer-oriented, corporate image and store activities-oriented, varied products attribute-oriented, convenience-oriented, and price characteristics-oriented.We found that different clusters of customers have significant in corporate image and store activities-oriented, varied products attribute-oriented, convenience-oriented, when different customers choosing convenient stores.We found that there are significant in corporate image and store activities-oriented, varied products attribute-oriented, convenience-oriented, when different customers choosing convenient stores.
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