A study on Critical Success Factor of 21 Century Motel

ASIAIR > College of Management > Department of Business Administration > Theses & dissertations > Item 310904400/3638

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3638

Title:	A study on Critical Success Factor of 21 Century Motel
Authors:	chang yun chi
Contributors:	Department of Business Administration
Keywords:	Motel;market segmentation;key success factors
Date:	2007
Issue Date:	2009-11-17 11:17:54 (UTC+0)
Publisher:	Asia University
Abstract:	The purpose of this research is to understand the circumstance of market segmentation of motels nowadays, and to justify and compare the key success factors of administering different types of motels. This research was conducted by owners of registered motels in Taiwan. Each of the 370 subjects was given a questionnaire to fill out. A total of 106 questionnaires was returned and then deduct 6 uncompleted ones. Out of those, 28%was valid (100 out of 370). The result of the regression indicates that the profits of high-class motels are decided by whether the decoration is special or arousing enough to attract customers, in spite of their high price. Further more, they can provide more satisfactory service by hiring more professional employees at the cost of good packages. The profits of moderate motels are decided by whether the choice of living style is right and whether the area is large enough. Available from the internet, providing exclusive sanitary equipment, with security facilities and coupons are all key factors to expand market shares. The findings of this research prove that motels with different market segmentation should invest their resources in different key success factors, and then they can improve their performance efficiently.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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