ASIA unversity:Item 310904400/3570
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 94286/110023 (86%)
造访人次 : 21673213      在线人数 : 700
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/3570


    题名: The Positioning Strategy of Golf-field in Middle Taiwan
    作者: YANG,Jen Jen
    贡献者: Department of Business Administration
    关键词: leisure industry;golf course;positioning strategy
    日期: 2006
    上传时间: 2009-11-17 11:17:36 (UTC+0)
    出版者: Asia University
    摘要: Although more and more people have paid more attention on doing exercise and golf has been getting popular in the domestic day by day, people attend on the golf courses do not increase. In addition, the competitions between the same businesses cause the earnings in each field has glided down largely each month. Therefore, this research would focus on the positioning management in the golf courses, and the questionnaires has designed by the theory of the positioning strategies and build the empirical model via Analytical Hierarchy Process (AHP).
    The data used by this paper are from the field survey and analysis the key factors of the positioning management in eleven golf courses in middle Taiwan. The 33 sampling questionnaires have provided and effective samples are 33. As result, the eleven golf courses have ignored the strategy of the positioning in order to lose lots of customers. Therefore, the golf courses have to pay more attention on the positioning strategy as the golf courses in the foreign countries do to increase the customers.
    The results has gotten in this research as following:
    (1) Market positioning: the most important factor that the golf course managers have thought is personnel service; therefore, the personnel needs to pay more attention on the manners in various ways.
    (2) Brand positioning: service personnel?s specialty should take seriously.
    (3) Product positioning: the superintendents have thought the quality in the fields should be well considered in every detail.
    显示于类别:[經營管理學系 ] 博碩士論文

    文件中的档案:

    档案 大小格式浏览次数
    0KbUnknown401检视/开启


    在ASIAIR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈