| Abstract: | Clock industry is one of the traditional industries, but the sales volume in the market is very stable. The reduction of the internal production would import from the foreign countries instead. In order to promote the customer values and to develop the new market, this study would treat the customer values by using the theories in the ?Blue Ocean Strategy? by Kim and Mauborgne?2005?. In addition, this study would treat the operation management strategies in clock industry would use classifications of the customer experiential perspective, efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality by Holbrook (1994). The questionnaire data would be analyzed by the Analytic Hierarchy Process?AHP?.
Based on the questionnaire data, to compare the differences between the companies and customers would implicitly induce the elements should adjust. The elements that should be adjusted by referring to ?The four action framework in Blue Ocean Strategy? are?1. Eliminating, which is used in online shopping, TV shopping, stores in high expenditure shopping malls, the green materials, and in reducing energy. 2. Reducing, that contains the professional of the salespeople and buying the expensive clocks. 3. Raising, which risings in the conveniences in traffic, the regularity in cogitation of apparel styles and interior decorations should have the individual style. 4. Creating, this is to create the reliability of the brands. According to the four elements, this study would create the valuable strategy in production designs, store locations, innovation marketing. |
