Marketing Analyses and Research in Development of Diversification Strategy Approach in Elderly Healthcare of Taiwan

ASIA unversity > 管理學院 > 經營管理學系 > 博碩士論文 > Item 310904400/3533

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題名:	Marketing Analyses and Research in Development of Diversification Strategy Approach in Elderly Healthcare of Taiwan
作者:	Hui-Chuan Lin
貢獻者:	Department of Business Administration
關鍵詞:	diversification management strategy;healthcare institution;elderly healthcare
日期:	2006
上傳時間:	2009-11-17 11:17:26 (UTC+0)
出版者:	Asia University
摘要:	With the increase of the population of the aged and the realization of the government?s new retirement system for workers, the era in which the aged are the main customers has declared its coming. The industries orienting their markets to the aged will be able to flourish, and the institutions for elderly healthcare and long-term placement will hence increase. On the other hand, owing to the decrease of the newborn, the trend of less children, the deficiency of labor, the aging of the people and the overload of supporting the aged, whether the youth can support their old parents economically or not will become a potential problem in the future. The industries orienting their markets to the aged will thus have pressure and predicament. Therefore, the investment on the industries should be seriously analyzed and evaluated to find the pattern suitable for forever running. Evaluating the possibilities of the market and researching on new management patterns and strategies, this study aims to help establish new management patterns for elderly healthcare to suit the aged?s need in the future and make the managers become more competitive. ?Literature search approach? is applied in this study to build a ?virtual ideal retirement center with diversification management strategy?; and ?modified in-depch interview approach?, to evaluate the possibility of the market. ?The diversification management strategy for elderly healthcare? designed in this study is based on health management, sustaintable education and innovative recreation. Different from the single-patterned management in the past, its main points include a town heading for dignity and value, further studying for the retired to develop their potential and ability, residence exchange and short trip to every part of the world to enrich the retired?s international view through the management policy like ?club med,? increasing the outdoor recreation places to provide the youth places to refresh and the aged working opportunities to get their healthcare foundation, promoting the care exchange system with the assistance of the professional careers and the application of modern technological equipments, and the residents? autonomy which enables them to generate new idea for themselves and be more healthier to do what they want to do . The questionnaires were distributed to 102 persons. According to the statistic conclusion of postulation I, ?age? and ?with or without children? are related to ?move into the similar ideal healthcare center or not.? That is, the younger and those without children will be the main customers in the future. According to the statistic conclusion of postulation II, ?the ideal retirement center with diversification management?, designed in this study, will fit the ideal life style of the retired in the future. Therefore, industrialists planning to invest the aged-oriented industrials should re-design their blueprints so that the diversification management can work forever.
顯示於類別:	[經營管理學系 ] 博碩士論文

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