The purpose of this study was to investigate the travel motivations and travel behaviors of influenceing on difference attributes of female. Appling four factors of Need-hierarachy (A. Maslow 1970), including the motivation of relieve pressure, the motivation of social contact, shopping motivation, and the motivation of self achievement. Discussion the correlations between the travel behavior and the variables of the demographics. Those who were under 18, and experienced in travel abroad among 16 cities(counties) in Taiwan. There were 450 questionnaires in the survey, analyzed through reliablility analysis, descriptive analysis, one-way anova, chi-square test to exam the variables. The results indicate that: (1) The most female in the samples are married, they prefer travelling abroad with their husband and children, and short days package within NT$ 20000~40000 would be better than others. (2) There are significantly differences among the different variables of the demographics, travel motivation, and travel behavior. (3) There are significantly differences between the different variables of the demographics, and travel behavior. The study expects to offer the related institutions and traveling agencies references for planning and expanding their products in the future.
