ASIA unversity:Item 310904400/3483
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21675612      Online Users : 502
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3483


    Title: A Research of the Relationship between Lifestyle and Shopping Situation of Consumer ? The Case Of The Eastern Home Television Shopping
    Authors: Chan,Shuei-Liang
    Contributors: Department of Business Administration
    Keywords: Television shopping;lifestyle;Consumer behavior;Situation,Service quality;Marketing combination;Attitude;SEM;Structural Equation Modeling
    Date: 2005
    Issue Date: 2009-11-17 11:17:14 (UTC+0)
    Publisher: Asia University
    Abstract: Television shopping starting was the recent years retail market most has the revolutionary event, in the short five years, the home biggest television shopping industry The Easter Home Shopping high speed expansion,created the more than 300 hundred million dollars turnovers. Its explosive growth accomplishes the new pattern circuit, unavoidably lets the entity circuit industry tremble with fear. The television shopping key lies in the management pattern, specially the market area segment, the market position and the competition strategy.
    This research primary intention is discussing the relationship between lifestyle and the television shopping situation of consumer, according to the literature material and the industrial background analysis,establishes the television shopping management construction model,will affect the factor to divide into the shopping situation,the service quality, the marketing combination and the attitude, seeks affects the consumer behavior to participate in the purchase the crucial factor and the television shopping after the undertaker and the commodity supplier successful key aspect, pass through the lifestyle makes the market area to segment.The Easter Home Shopping member for studies the sample, using the questionnaire survey, the factor analysis, the analysis of variance, the linear structure equation pattern as analyzes tool,research the relationship between lifestyle and the television shopping situation of consumer and the television shopping successful key aspect.
    The findings discovery different demography variable, with the lifestyle consumer to the shopping situation, the service quality, the marketing combination and the attitude has the different correlation influence; But each kind of lifestyle group the correlation influence as is all heaviest to the shopping situation take "the purchase situation". Affects the consumer behavior to participate in the purchase the crucial factor for to take "the purchase situation", " the entertainment ", "the concern", "the product" and "the manufacture commodity content and the correlation measure may facilitate assists me to decide purchases".
    The television shopping after the undertaker and the commodity supplier, the most main success management essential factor is:Building for the consumer is suitable "the purchase situation","the entertainment ", "the concern", "the product" and "the convenience purchase" the television shopping commodity program.
    Appears in Collections:[Department of Business Administration] Theses & dissertations

    Files in This Item:

    File SizeFormat
    0KbUnknown348View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback