A Study on Consumer Satisfaction of Chunghua Post Corporation

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题名:	A Study on Consumer Satisfaction of Chunghua Post Corporation
作者:	Lu Shiu Fang
贡献者:	Department of Business Administration
关键词:	Chunghwa Post Corporation;Quality of service;Degree of customers
日期:	2005
上传时间:	2009-11-17 11:17:07 (UTC+0)
出版者:	Asia University
摘要:	With the advancing by leaps and bounds of industrial pluralism, internationalization, science and technology in recent years, the Chunghwa Post Corporation faces the unprecedented management bottleneck, in order to break through the predicament managed, except carry on the industry to improve, strengthen the quality of serving in order to promote customer satisfaction even more, promote the competitiveness, in order to consolidate the source of customers. This purpose of text studies in order to probe into customer satisfaction with Chunghwa Post Corporation, with have difference of showing to probe into the demographic satisfaction to customer of parameter, and probe into different living type satisfaction to customers of attitude and have a difference, the concrete and valuable information that use to offer a Chunghwa Post Corporation, in order to offer better service quality, and reach the management of enterprises continuously forever. This research carries on the granting and the work of collecting with the recovery materials of the questionnaire in accordance with the random sampling by way of questionnaire, and then carry on credibility, narrating statistics, t assaying, factor and analyze, make a variation to count and analyze (one way ANOVA) that sums up and puts in order out the result with the statistics software of SPSS11.0, and propose that the conclusion of this research is: First, The census for parameter at ' price ', ' convenience ', ' serve by course ', ' service content ' that have the obvious differencess in construct. Second, the different model parameters of living type at ' convenience ', ' corporate image ', ' service equipment ', ' attendants ', ' serve by course ' that has the obvious difference in construct. Third, the customer servers to the expection and has difference of showing at experience serving actually. The satisfaction average is the negative value, The Chunghwa Post Corporation should strengthen the quality of serving in order to meet customer's demand , otherwise, the loss that the source of customers will be generous ,and influence the enterprises to manage .
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