A Study on the Key Factors of Business Strategy for Group Practice Dental Clinics in Middle Taiwan

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題名:	A Study on the Key Factors of Business Strategy for Group Practice Dental Clinics in Middle Taiwan
作者:	CHEN YING-HOUNG
貢獻者:	Department of Business Administration
關鍵詞:	group practice;strategic planning;strategic implementation;strategic control;AHP [ ?? ]
日期:	2005
上傳時間:	2009-11-17 11:17:07 (UTC+0)
出版者:	Asia University
摘要:	Dental clinics in Taiwan are facing with the restriction of ?Total budget system of the national health insurance? and with a lot of challenges of external environment?s violent changes reducing the profit potentials. Because the clinic operation is in fierce market competition, a new type of operation, group practice dental clinic, has already been introduced and induced some effects in Taiwan. The purpose of this paper is to identify the factors affecting implementation of business strategy. Therefore, this paper employs the concept of strategy to build the empirical model via Analytic Hierarchy Process (AHP). The data used by this paper are from the field survey. Based on the empirical results, the importance of strategic stages and key successful factors are follows: (1) The strategic implementation is more momentous than strategic planning and strategic control. (2) The growth and satisfy of customer has the most noticeable priority. (3) Each group via seniority, location, investment, and year revenue give totally different weight on strategic stage and corresponding factors.
顯示於類別:	[經營管理學系 ] 博碩士論文

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