The Study on Life Insurance Customer Satisfaction and Loyalty?An Example of C Life Insurance Company

ASIA unversity > 管理學院 > 經營管理學系 > 博碩士論文 > Item 310904400/3429

請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/3429

題名:	The Study on Life Insurance Customer Satisfaction and Loyalty?An Example of C Life Insurance Company
作者:	JUAN WEN-YU
貢獻者:	Department of Business Administration
關鍵詞:	Customer Perceived;Performance;Satisfaction;Lovalty
日期:	2004
上傳時間:	2009-11-17 11:17:00 (UTC+0)
出版者:	Asia University
摘要:	This study, taking C Life Insurance Company as an example, investigated the relationships among customers? perception before buying the insurance, customers? performance after buying the insurance, customers? satisfaction and customers? loyalty. It aimed to provide information for the company as it seeks to develop the market, improve customers? purchasing willingness, and foster the relationship with customers. Questionnaires were administered to 320 participants, customers of C Life Insurance Company in Taichung city and county, Changhua county and Nantou county. Only 200 questionnaires (62.5%) were collected, among which only 187 were valid. The software SPSS was used to analyze the data and the results were found as follows. 1. Significant correlations were found between customers? perception and customer?s performance. 2. Significant correlations were found between customers? perception and their satisfaction. 3. Significant correlations were found between customers? performance and customers? satisfaction. 4. Significant correlations were found between disconfirmation and customers? satisfaction. 5. Significant correlations were found between disconfirmation and customers? loyalty.
顯示於類別:	[經營管理學系 ] 博碩士論文

文件中的檔案:

檔案	大小	格式	瀏覽次數
	0Kb	Unknown	513	檢視/開啟

在ASIAIR中所有的資料項目都受到原著作權保護.

資料載入中.....