Strategic groups and operational characteristics: Taiwanese investments in China.

ASIAIR > College of Management > Department of International Business > Theses & dissertations > Item 310904400/3136

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3136

Title:	Strategic groups and operational characteristics: Taiwanese investments in China.
Authors:	Chien Chih Lu
Contributors:	Department of International Business
Keywords:	Strategical Groups;Investment Motive;Operation characteristics
Date:	2009
Issue Date:	2009-11-16 11:34:12 (UTC+0)
Publisher:	Asia University
Abstract:	In recent years, the economic environment of Taiwan has changed; Taiwanese enterprises have turned to invest to foreign market directly to accommodate themselves to the height competition in the world. According to the information form Department of Statistics, Ministry of Economic Affairs, China has been the main area which Taiwanese enterprises invest to, so the scholar and government start to pay much attention to which strategy groups they will choose and what kind of effect will be make about the operation modes. But Taiwanese enterprises are not main role of other studies in the past, for this reason, this study use those who invest in China to be the main object. In light of these studies, we can use different types of investment motive including "Resource seeking", "Market seeking", "Technology seeing", and ?Network seeking? to separate the Taiwanese enterprises to three different kinds of strategy groups, which are "Prospector", "Analyzer", and "Defender". Based on the strategy groups and operation characteristics, this research approves that these three strategy groups indeed have a notable relation to operation modes including ?Capital Mode?, ?Technical Developing mode?, ?Sale Mode?, ?Material Input Mode?.
Appears in Collections:	[Department of International Business] Theses & dissertations

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