The Effecys of Internal and External Social Network on Job Performance for Life Insurance Sales.

ASIA unversity > 管理學院 > 國際企業學系 > 博碩士論文 > Item 310904400/3106

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题名:	The Effecys of Internal and External Social Network on Job Performance for Life Insurance Sales.
作者:	Chia-Hui Wei
贡献者:	Department of International Business
关键词:	network;internal and external networks;job performance
日期:	2009
上传时间:	2009-11-16 11:34:05 (UTC+0)
出版者:	Asia University
摘要:	Life insurance industry now trends into more of a shape of financial-holding firm. It is necessary to reach a stage of one-stop shopping and diversified marketing strategies via integration of financial products, thus strengthen the social network relationships between people. In focus on life insurance salespersons? persistent need to establish their personal social network for achieving the best job performance, and rarely in the past the external social network relations having been studied, was it how this study motivated. This study aims to explore the effects of internal and external social network on job performance for life insurance sales. This study is based on the researches of literatures to establish the concept of preliminary study, and conducts exploratory, in-depth interviews on life insurance salespersons for clarifying the relationships between various variables of research framework, thus posits hypothesis of the study. Objects of this study include 39 persons of certain communication agency of life insurance system affiliated to a financial holding?s firm. The data were collected via questionnaires, and both social network software UCINET6.212 and social science software SPSS 12.0 were used to progress empirical research. Hypothesis of the study was also examined. It concluded as follows: 1. Internal social network has a significant effect on job performance, among it the information network has a positive effect on objective performance, but no significant effect on subjective performance. 2. External social network has a positive effect on job performance, and it has a significant effect on objective performance, but no significant effect on subjective performance. 3. External social network has a rather significant effect on job performance than internal social network has.
显示于类别:	[國際企業學系] 博碩士論文

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