| Abstract: | A procedure is this thesis develops of observe the last few years Taiwanese consumption market, the rise of cultural creativity industry, is hard neglect of emerging forces. And from amused, published, personality store, life type, recreation tasty...etc. to see, can find rising trend appropriately. Cultural creativity industry is government and folks is greatly newly arisen industry directions in Taiwan of expansion in the last two years. Along with Taiwanese society industrialization, will turn of footstep, take into a week to rest a performance for 2 days, culture from life in taking out to leave out, become one of the industry of "can consume". The back in cultural creativity industry, this name, , how attract customer consumption, is the problem that have to consider, this research takes this as to study motive and try is tidied up an influence cultural creativity industry consumer's satisfaction by the consumer's characteristic, service quality theories, and match with the way of substantial evidence to identify, and put forth a main research purpose as follows:
(1)inquire into the influence of the characteristic of consumer uponcultural creativity industry consumer's satisfaction
(2)inquire into the influence of the service quality upon cultural creativity industry consumer's satisfaction.
(3)inquire into that the consumer consumes quality and service quality in cultural creativity industry up to the consumer have definitely of influence.
At research object's part, main inquisition of maternal is the ten thousand well-known generation blessing cinema of Taichung region is the object of this research, this research is to adopt a convenient sampling method, choose with ten thousand blessing cinemas of cultural creativity operator in Taichung of consumer be used as the object of the issuing of questionnaire to collect sample data through consuming related consumer in its movie theater, obtain related information, inquire into the relation between service quality and consumption satisfaction to identify the scholar's standpoint.The questionnaire totally issues 500 to be used as a research and aim at questionnaire data to carry on describing a covariance analysis, factor after its recall analytical, variation number analysis, regression analysis.
Study a result part:
(1)cultural creativity industry service quality has notable positive influence to consumer's satisfaction.
(2)the cultural creativity industry consumer of different census taking variable has the difference of notable on the satisfaction.
(3)the consumer is on cultural creativity industry consumption quality and the service quality to the consumer have definitely of influence. |
