English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21661810      Online Users : 456
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3068


    Title: A study of service quality and consequences from consumer?s dresses and bank type in financial industries
    Authors: Shu-Ling Chen
    Contributors: Department of International Business
    Keywords: bank types, customer-dressed styles, service quality, relationship quality, relationship result
    Date: 2008
    Issue Date: 2009-11-16 11:33:56 (UTC+0)
    Publisher: Asia University
    Abstract: By taking advantage of Paired t test, this essay provides the discrepancy between bank ?expectations? of customer and ?actual? service quality. We are taking the individual sampling t test and single factor analysis method to discuss the difference of the index of service quality in different bank types and customer's dressed styles. We even move forward to use double factor analysis method from customer-dressed styles and bank types in order to see if there is any interaction impact in the index of service quality. In final, we also use separation analysis method to discuss the related influence factors of relationship result between banks and customers.
    This essay shows: (1) Banks have much more challenge than expected from customers in terms of service quality. (2) There is a significant difference of customer service quality between local banks and foreign banks. The service quality of foreign banks is much better than the one of local banks. There is no other obvious discrepancy of service quality between public and private banks except reliability. (3) There is a significant difference between customer's dressed style and expected service quality. The expected service quality of customers who are formal-suit-dressed is better than the one of popular and leisure dressed customers. (4) In according to customer's satisfaction and bank's concerted efforts, we can determine whether customers have good relationship result with banks or not.
    Appears in Collections:[國際企業學系] 博碩士論文

    Files in This Item:

    File SizeFormat
    0KbUnknown520View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback